If you are not already blogging you’re missing an inexpensive way of promoting your business and its products.

It should be an essential part of your online PR strategy as it allows you to share your expertise and knowledge, while also giving you the ability to engage in dialogue with your stakeholders in an informal way.

And by ensuring your blog is kept up to date you are helping with your website’s ranking because whenever you add new content it will be picked up by search engines.

You can also pretty much say what you want in your blog, and if it’s compelling and well written then your stakeholders will keep on returning to it.