Flickr is a great online image resource that can help your website’s SEO, but it should also form an integral part of your social media strategy, and up to a point it’s free.

What’s really annoying about it is the companies and organisations that get an account add a few pics then forget about it, or don’t bother connecting and making friends.

Welcome to Yorkshire has had a Flickr account since March 2009, it currently has 131 images, no contacts or description of what WtY does (it promotes tourism across within the county), although its images are tagged.

And if you go to their website, there’s no link to Flickr. Tut tut.

If you want to see a great example of a social media strategy, look at Everards, the Leicester-based brewery – sadly not a Blue Sky PR client – but it’s all there on their home page; Flickr, Twitter, Facebook, YouTube, and all there so the company can engage with its customers.

If you want to know more about Flickr or other social media tools then email us at info@wearebluesky.com or call us on +44 (0)113 815 1828.