Dear sir/madam

It’s only the fourth working day of the New Year and already we’ve received several CVs from people looking for work.

All came via email, which is fine, but only one person had actually bothered to carry out some research to find out who to get in touch with. I’m awfully sorry, but anything addressed to “Dear sir/madam” gets instantly deleted.

A large part of what public relations is all about is carrying out research, and having said that, a great part of all of our everyday lives involves some kind of investigation.

If you’ve gone to the trouble of finding our email address then why not look at the rest of the website while you’re at it? There’s only six sections, and what’s more it all free.

20 things he’ll miss about newspapers…

Here’s a great blog entry from Mark Reeve, former editor of the Birmingham Post on why he’s leaving the newspaper industry after 25 years.

He brings up some very interesting points all of which, as a former journalist myself, I agree with.