A couple of days ago I asked the blogosphere if I could I swear in my own blog, which came about after hearing something on television that really got my goat.

If could have been so easy to have gone off on one and had a good old rant – with lots of swearing for an effective punch – but I thought it’d be wiser to step back, compose myself and chose my words wisely but to not let the moment pass.

Design and brand guru Brian Minards told me via LinkedIn: “You want to swear; then effing well swear.” So here goes, and blame him.

What made my blood boil was the programme the Many Faces of June Whitfield, on BBC2 yesterday. I only caught a couple of minutes of it, and the bit I did see was about her starring in Absolutely Fabulous, which the narrator said was about the superficial and fickle world of PR. The tosser. (There, I swore in my own blog.)

Sometimes it can be a real bind working in PR when the industry is constantly dismissed as being worthless, yet pick up any newspaper, watch any news on television and most of the content is generated by PR people.

Sure there are plenty of people in the industry that join it for the wrong reasons (“because it’s glamorous”, is something I’ve heard said many times), and there are plenty that do give it a bad name usually by promising too much to the client and/or treating accounts as box ticking exercises, but I don’t think it’s any worse than other industries.

The marketing sector (of which PR is a part of) came under the microscope of the GeekUp LinkedIn group earlier this month with Mick Greer stating that the industry was made up of those who know what they are doing and those that don’t.

I last mentioned the PR industry being an easy target around a year ago and it seems nothing has changed and I doubt it ever will; may be 2010 is the year to run the charlatans out of town.