I’ve been Tweeting since May 2008, but over the past few months I’ve slowed down. I’m fed up with the spammers, the self-appointed experts, the irrelevancies and the bores. And Stephen Fry; not that I follow him.

Don’t get me wrong, it’s still relevant to so many businesses, although it’s more effective in certain sectors than other; and it’s certainly not THE answer.

However, it’s just one of many social media tools all of which are growing in importance but to be effective need to be, not only, managed correctly but used in conjunction with the rest of the marketing mix; and by that I mean online and offline because they both feed off each other.

I’d really have liked to have written this article, Twitter faux pas: 20 dreadful types of tweet, but the Daily Telegraph did it first. Enjoy it.