PR by default

The creative industry (PR, marketing, advertising, design etc) has many cynics and critics, from Jeremy Clarkson’s endless jibes at marketing men wearing designer shades while driving their BMWs through to Absolutely Fabulous, and the lesser known Absolute Power.

All poke fun at an industry that generates annual revenues of around £112.5 billion, accounts for over five per cent of GDP and employs around 1.3 million people, and its end products are unavoidable even though we may not realise it.

In the past week there has been two stories of note that have had created major talking points, cough medicine Benylin and pub group JD Wetherspoon. Read the rest of this entry »