Keighley’s Old Bear Brewery is raising a toast to itself after two of its beers picked up awards within a week of each other.
The brewery’s Duke of Bronte Ale took second spot at the Keighley Beer Festival, while its Yorkshire Day Ale won a silver medal in the local brews classification of the Yorkshire Taste Awards.
The Keighley Beer Festival award was voted for by attendees at the three-day event. Read the rest of this entry »
The news media relies heavily on press releases from public relations agencies; however, submitting a press release does not guarantee it will get published.
Newsrooms get inundated with press releases every hour of every working day, and priorities can, and do, change very quickly regardless of whether it’s the BBC or the Batley News.
It’s a fact, though, that the more contact there is with a newsroom the easier it becomes to get coverage. (It’s a bit like The Met Club – who just happen to be one of our clients – in that each time you attend you meet more people and become more recognised, and your chances of making really good business contacts increases.)
